This mix of things would be responsible for people feeling particularly sad on the third monday of january, according to Dr. Cliff Arnall, creator of Blue Monday in 2005.

The truth is that this particular day was born as a very well executed marketing strategy and has been maintained to this day, where brands prepare different actions to captivate the attention of consumers.

But what makes it the best day of january for digital marketing? another, an independent regional strategic communications agency, provides the answer: identification. Blue Monday is a day that everyone can identify with, as it appeals to a common reality of many people.

So what does it take for a marketing campaign to be successful on Blue Monday? The main thing is that it is able to generate a connection with the feelings and experiences of consumers. In this regard, Hugo Juárez, another's Content Director, affirms that "the smartest brands will always break the mold and go against the tide: they make “the saddest day” the opposite for their customers. To achieve this, it is recommended to send motivational, fun or positive content, as well as offers and rewards.

There is nothing better to lift their spirits (and motivate them to buy!) than a pleasant surprise", and provides 5 tips to take advantage of this day with a good digital marketing campaign:

1. Launch sweepstakes or contests. Through a landing page you can celebrate this day, and make some kind of sweepstakes through it or through your brand's social networks. This will increase your notoriety and engagement, since a happy community is a loyal community.

2. Have a presence on social networks. Take advantage of this day to participate in the conversation that is generated on platforms such as Twitter, Instagram or take advantage of the strength of TikTok. Strive to create valuable content that people are interested in, and join the hashtags and trends of the day to give visibility to your brand.

It is important to adapt to the medium and the audience to whom you want to dedicate your message.

3. Offer free mailings. Yes, we know that monday will be a sad day, but with this tip, your customers will receive your products in the comfort of their home without having to pay, which will draw a smile on their mouth. Whether it's for a minimum value or for all purchases, without a doubt, offering free shipping on Blue Monday is a great idea that will benefit your business and boost your brand's presence.

4. Discounts, discounts, discounts. What better way to beat the saddest day of the year than with some deals. Everyone is happy that, after the Christmas period and the beginning of the january, there are discounts in their favorite stores.

Take advantage of this day to launch a special offer or a promotional code that will allow you to increase sales.

5. Build a motivational and fun Content Marketing campaign. The strategy to create content can start a few days before, and bombard your customers with a lot of information through social networks, blogs and websites about the seasonality. The tip here is to make fun and positive content, to contrast with the sadness of monday and make the day more happy.