Thursday, 20 January 2022 21:52

LifeMiles implements "Elite Points", a new way to reward its members when flying with Avianca

Written by Evelyn Alas

When it comes to innovating and offering more benefits to its members, LifeMiles, Avianca's frequent flyer program, leads the way. As of this year, members with Elite status will also have "Elite Points", which will allow them to personalize their trips and access 3 rewards when traveling with Avianca:

Redeem the ticket holder and their companions traveling on the same reservation to enter domestic or international "Avianca Lounges" starting february 7*.

Select the cabin upgrade option for the cardholder and his/her traveling companions starting march 1*.

Select the preferred seat option for the cardholder and his/her traveling companions, starting march 1*.

"We know that travelers increasingly want to personalize their travel experience. That's why we have designed "Elite Points" as a way to reward Elite members. This activation will also allow us to motivate customers to maintain or earn a higher status", said Mauricio Angulo, Chief Innovation Officer of LifeMiles.

How to earn and redeem "Elite Points"?

LifeMiles members earn "Elite Points" by achieving Elite status and meeting the qualifying mileage requirements established between levels, as shown in the following chart:

"Elite Points" will be automatically accumulated in the LifeMiles account of each member who will be able to redeem them in LifeMiles.com for: admission to "Avianca Lounges", cabin upgrade and/or preferential seat selection from 15 "Elite Points*". The program also allows members to combine Elite Points with cash when redeeming Elite Points. Angulo further explained that "each member will be able to obtain or track the points redeemed or explore options to redeem on LifeMiles.com".