In addition, it considers it fundamental to contribute positively in the countries where it operates with its new triple positive value strategy, so the bank not only becomes a catalyst of economic value, but also of environmental and social value, enhancing inclusive banking and digitization.

Under this context, BAC Credomatic, leader in payment gateways and credit cards, makes a strategic alliance with "Luuk", an e-commerce platform that believes that technology has the power to unite the best brands and products in a single digital marketplace, to provide the best experience to its users. This platform continues to break the schemes, expanding its proposal to make purchases in El Salvador, providing salvadorans the way to order fruits and vegetables, directly from the municipal markets of the country, in a safe and personalized way.

This alliance seeks to offer users of "Mercado Dueñas" (Santa Tecla) a special 20% discount on purchases in the Market category. This promotion applies when paying with BAC Credomatic credit and debit cards, during all Saturdays in july.

"BAC Credomatic with its new purpose of reimagining banking to positively impact the communities we serve, we join this initiative with the intention of developing for the first time in El Salvador this sector, promoting financial inclusion and digitization so that many Salvadorans can make their purchases through the Luuk platform in a more economical way", said Martha Bolaños, Marketing and Sustainability manager of BAC Credomatic.

Luuk's commitment was born with the objective of facing one of the biggest challenges facing the Central American region, which is technological development, offering an e-commerce solution in order to support salvadoran entrepreneurs from its online sales platform.

It approaches this challenge from its most human face, taking into account three main actors: Retailers: giving them a digital space to promote their products, users: who now have a platform where they can make their purchases the way only they would, and the luukshopper (dynamic people), who make personalized purchases as you would do them and who can generate extra income.

"Luuk comes at a time of need for local technology expansion where the challenges associated with user trust and securities are immense. With the brand's value proposition we seek to close this digital gap and encourage the development of small merchants such as in the Mercado Dueñas, the buyer benefits because he recovers his time with the ideal solutions, and Luuk shoppers benefit because they can generate income in their free time", said Fernando Benavides, Luuk's Marketing director.

BAC Credomatic seeks to be the first Net Positive bank in its operations in the six Central American countries.

The entity has already started this process and has set a goal of 2025 in which it aspires to create more environmental, economic and social value than the footprint it generates in the region. A Net Positive Entity is one that not only reduces its environmental and social impact on the community to zero, but also implements a series of concrete actions that improve the quality of life of the people with whom it interacts (such as customers, employees and communities) in the short, medium and long term.

All these actions will come to mean, in addition to concrete benefits for the whole society, an additional driving factor for its operations and thus serve as an example for the rest of the market players, maximizing the economic value generated, making a more transparent banking and being the leading bank in simple, digital and triple value financial solutions.

To learn more about this and other strategic alliances that BAC Credomatic makes available to all its clients, you can enter www.baccredomatic.com, consult through its social networks: (Facebook✔, YouTube✔, Instagram✔ and Twitter✔) as @baccredomaticsv or by writing to its Business WhatsApp at 7170-4222 ✔.