EY, a leading firm in consulting, strategy and transaction, audit and tax professional services, introduced the EY DesignStudio for Northern Latin America, a specialized team of professionals that brings together different disciplines, including consumer and user research, strategy and experience design and innovation, to help organizations define their innovation agenda and reimagine their value proposition.

With EY's purpose of building a better business world, the EY DesignStudio helps to understand and develop a proposition for great products, services and experiences based on ethical and morally responsible design.

EY DesignStudio's portfolio includes, among other services:

• Digital product design to drive value creation for businesses, organizations and governments in an omnichannel environment
• Customer experience design to establish a closer relationship between organizations and their multiple user stakeholders
• Ethnographic and analytical research of consumers, users and collaborators, seeking to identify people's needs, behaviors, mental models, motives, desires and problems in order to make better design decisions and impact businesses
• Definition and acceleration of the innovation agenda to drive organizations to fulfill their business purpose and strategy by disrupting their current operating model and value proposition

Launching new products and services supporting companies, organizations and governments to have a more accelerated adoption curve of their value proposition in the market.

Moreover, EY's global research on consumer behaviors details how people expect an activist and responsible attitude from companies about their products, services and experiences: 84% of consumers say sustainability is important when making purchasing decisions, 86% evaluate the amount of packaging when buying a product, and 62% are willing to share their personal data for healthier product recommendations.

In addition, 55% of consumers believe they should push companies and organizations to have better social and environmental outcomes, 73% believe brands have a responsibility to have a positive impact on the world, and 80% believe brands should be transparent about the environmental impact they have in the production of their products.

With the EY DesignStudio for Latin America North, EY amplifies and strengthens its professional services offering aligned to the current and future business context, and reiterates its commitment to help organizations design a better world through the power of people and innovation, without leaving aside the principles and ethical values in each of the designs and solutions they offer to their different stakeholders, whether consumers, employees or citizens.

"Part of our creative challenge at EY DesignStudio is to find ways to design products, services and experiences that are positive for humans and the world, and that are relevant in a cultural, ethical and moral environment. We seek to be responsible with what we design, always taking into account the needs of people, users and the environment", shared Daniel Arbeláez, EY DesignStudio's Lead Partner for Northern Latin America.