In the world, according to a BGSA study, between 2009 and 2019 e-commerce grew only from 5% to 16 percent. In contrast, in the first three months of 2020, online sales increased 33% in the retail sector. In the case of Mexico, Statista stated that the logistics industry and last mile shipments will reach a turnover of $2.1 billion dollars by the end of 2021 and, a data analysis conducted by Simpliroute, predicted that in 2021 the number of visits to distribute purchases during online sales events will increase by 42% in Mexico, because this is a trend that has been maintained since 2020.
"In the middle of 2022 it is impossible to think of companies looking to grow without incorporating digital technology into their business model. Many lessons have been learned during the years of the pandemic, but the most important, in business terms, is that if you do not adapt to innovation, it is more difficult to advance. That is why the role of the last mile has become necessary, as it makes the perfect companion to e-commerce, facilitating the lives of many customers and the operations of small and medium-sized businesses", says Albert Go, regional manager of Lalamove in Mexico and LATAM.
What was the most requested in 2021 in the last mile?
As we already know, an efficient and safe home delivery provides peace of mind, convenience and a better use of time... All in one, but within the wide variety of items that can be sent, there are always those that stand out and that companies should take into account to implement strategies that give more push to these products.
Lalamove's internal data point as a big winner in the last mile to the food and beverage sector, since every 5 out of 10 shipments made were of these products, with the motorcycle being preferred by users, although health care products are becoming very important.
In terms of larger vehicles, in automobiles, audio, video and computer equipment, along with fashion and accessories, ranked first, followed by gifts and flowers. In trucks, unprepared food, furniture and interior design items were the most transported.