Wednesday, 12 October 2022 01:54

Citi named Best Corporate/Institutional Digital Bank in several Latin American countries

Written by Evelyn Alas

Citi Latin America has been recognized as the Best Corporate/Institutional Digital Bank by Global Finance magazine in the 23rd annual edition of the World's Best Digital Banks in Latin America awards. Citi received top honors in 26 of 32 award categories in Latin America.

Citi won the Best Corporate/Institutional Digital Bank Award in Argentina, Bahamas, Brazil, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Mexico (Citibanamex).

In addition, Citi received a total of ten awards in regional subcategories recognizing the digital products and services offered to clients, including its trade finance services, investment management services, information security, mobile banking application and website.

"Treasury efficiency continues to be at the center of Citi's digital agenda for its clients. Data is increasingly critical for treasurers and CFOs, and Citi Treasury and Trade Solutions is committed to helping clients drive digital adoption across Latin America and connect directly with the bank through CitiConnect APIs that leverage machine learning, artificial intelligence and instant payments, including wallets, QR code and open banking. We are also implementing our new state-of-the-art CitiDirect self-service platform, which includes account opening, statements and billing", said Driss Temsamani, director of Digital Solutions for Citi Latin America.

"Citi's offering is designed to assist clients in their decision making, cash forecasting, liquidity management, working capital, risk management, fraud and cybersecurity".

Winning banks were selected based on the following criteria: strength of strategy to attract and serve digital clients, success in getting clients to use digital offerings, growth in digital clients, breadth of product offerings, evidence of tangible benefits gained from digital initiatives, as well as website/mobile design and functionality.

Marcelo Gorrini, CEO for the Central America and Caribbean region commented that Citi continues to invest and strengthen the digital experience of its clients in the areas of payments, liquidity, trade finance and working capital management.

"We have been making strategic investments in our digital platform to optimize access to our customers, which has been essential in the expansion of our solutions and services in Latin America. The digitalization of our clients to achieve a two-way interaction was the initial stage. With this investment we have been able to support them more efficiently", said the CEO.

The CitiDirect Digital Onboarding platform has expanded to 12 countries across Latin America and the bank has also launched the Citi Digital Account in seven of those markets. The platforms leverage innovative digital capabilities such as digital signatures and digital product activation, which are available throughout the region. Citi is one of the leading banks in Latin America that offers digital solutions to institutional clients, with the goal of making account management easy, convenient and secure.

List of awards

The list of awards won referred to in this press release is as follows:

Awards in regional subcategories for Best Digital Banks

Corporate/Institutional:

Best Online Investment Management Services Bank

Best Online Cash Management Services Bank

Best Trade Finance Services Bank

Best Online Treasury Services Bank

Best Fraud Management and Information Security Bank

Best Adaptive Mobile Site

Best Mobile Banking App

Most Innovative Digital Bank

Best Open Banking APIs

Best Corporate/Digital Digital Bank in: Argentina, Bahamas, Brazil, Colombia, Costa Rica,

Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Panama, Paraguay, Peru, Puerto Rico,

Uruguay and Mexico (Citibanamex).