Friday, 23 July 2021 02:51

Mary Kay celebrates 23 years of enriching the lives of thousands of women in El Salvador

Written by Alondra Gutiérrez

The renowned brand arrived in El Salvador 23 years ago, through Inversiones Masdel, S.A. de C.V. Since then, Mary Kay has transformed the lives of thousands of women.

Mary Kay is a company that was founded by an extraordinary woman and leader, Mrs. Mary Kay Ash, who had the dream of creating a unique opportunity for women in a world commonly led by men. She sought to offer equal opportunities and recognition for women, so they could develop personally and professionally.

Thus Mary Kay Cosmetics was born in Dallas, Texas, with the goal of empowering, enriching and transforming the lives of women by enabling them to start their own businesses and generate their own income.

PhotoThat same desire to support women and allow them to excel and have economic independence led Inversiones Masdel, S.A. de C.V. to become the exclusive distributor of Mary Kay for El Salvador. Since then, 23 years of an exceptional story of personal and professional growth for thousands of salvadoran women have passed.

"The first founder of Mary Kay in Guatemala and El Salvador was my mother, Mrs. Elvira Viuda de Aceituno and my sisters, Maria Eugenia Aceituno and Alice Javierh. We learned about Mary Kay Cosmetics in the United States and saw that it was a great opportunity for women to discover their full potential. We were struck by the excellent quality of the product and to see so many successful women being happy and recognized for their achievements. We immediately knew that we wanted this for guatemalan women and later, for salvadoran women", explained Sonia E. Aceituno, president of Inversiones Masdel S.A. de C.V.

Mary Kay is recognized worldwide for offering women a portfolio of excellent quality and innovative products for skin care, makeup and fragrances, among others. This recognition is due to the fact that women can learn how to use the products before purchasing them and receive personalized advice from their Mary Kay Independent Beauty Consultants.

Each year, Mary Kay conducts more than half a million tests and invests millions of dollars in research studies to ensure that every Mary Kay product meets regulatory requirements in every market in which it is found.