Thursday, 10 March 2022 02:37

Entrepreneurs increase sales through digital education

Written by Evelyn Alas

The United States Government, through the United States Agency for International Development (USAID), Tigo El Salvador and the Fundación Empresarial para la Acción Social (FUNDEMAS) held a virtual graduation ceremony to recognize the work of 1,100 women who, during 2021, participated in the "Conectadas" initiative with which they increased the sales of their businesses by an average of 28% and generated 330 new jobs.

"Conectadas" is a digital education program that contributed to closing the digital and financial gap for women entrepreneurs by offering them technical assistance in the use of digital tools such as WhatsApp Business, Digital Marketing and digital inventories.

The virtual event was attended by the Chargé d'Affaires of the U.S. Embassy, Brendan O'Brien; the CEO of Tigo El Salvador, Edgar Grande, and the president of FUNDEMAS,Tomás Regalado.

From 2021 to february 2022, these are the main achievements of the program:

  • 1,100 women entrepreneurs trained in digital tools (divided into two categories: sellers of Tigo products in MYPIMES and sellers of beauty products of the BELCORP and VOGUE brands).
  • More than US$3.6 million in sales attributable to the program, through the enterprises by the beneficiaries.
  • 330 new jobs among the different enterprises.

The "Conectadas" program had the following strategic and business allies: Banco Agrícola, Belcorp through Fundación Belcorp, Sistema Fedecrédito, La Constancia, UN Women and VOGUE. It also received the support of the following media: Canal 12, Canal 21, El Blog, Grupo Radio Stereo, Grupo SAMIX, La Prensa Gráfica, La Tribu FM, Diario El Mundo, Radio Corporación FM, Radio Punto 105, Diario El Salvador and Telecorporación Salvadoreña.