A fashion and lifestyle initiative for the welfare and empowerment of 18 thousand Davivienda employees in Colombia and Central America, today it has become a movement that has managed to touch the hearts and minds of multiple sectors of the country.

For the fourth consecutive year, Davivienda has managed to demonstrate that innovation is not only a function of the development of products and services that offer added value for customers, but also becomes a culture and experiences of quality of life and well-being for its people.

In the process, they were able to impact 3,300 families of organizations such as Everfit, Permoda and Villa Romana, which in turn benefit many Colombians who are part of this creative chain.

Through "RojoTúDavivienda", the bank promotes a healthy lifestyle among its employees, not only through fashion and personal presentation that reflects closeness, simplicity and joy, but also through wellness, body care, health, nutrition, sports, looking and feeling good.

In this way, it has linked to the project inspiring figures such as Santiago Botero, who are part of the group of influencers of healthy living that the organization has selected for its employees.

Through this movement, a large network of talented entrepreneurs, artisans and clothing manufacturers, among others, receive Davivienda's backing for the Colombian textile, jewelry, handicraft and leather goods sectors.

"At this time, in sectors such as textiles, we have had to live through a difficult situation. Being part of RojoTúDavivienda, fills me with pride, through our proposals we are reaching not only officials but an entire country, with a message of change, sustainability, new concepts of fashion, current events, adapting to the new dynamics that combine virtuality and presence, and working with companies and brands that in their DNA have an initiative that is concerned about contributing not only to the connection with nature but to society", said Hernan Zajar, Colombian designer.

Within the 2022 collection of RojoTúDavivienda thanks to the joint work with Permoda, Everfit and Villa Romana, the garments made by its designers, represent a commitment to sustainability, connection with nature and awareness of "Circular Fashion", which seeks to highlight the responsible use of resources in the fashion sector, where each material is reused either as a second-hand garment or as an input to create a new garment:

• Permoda:

Works circular fashion in its raw materials, consumes 44% less water in production plant and laundry processes, has solar power plant and in its process uses environmentally friendly chemicals.

• Everfit:

From the product uses recycled fiber, goes to a dry printing process to save water, performs basic washing in Indigo and works with Oeko Tex certified materials.

• Villa Romana:

From textiles it has inputs to recycle, its process is oriented towards saving water and reducing environmental impact.