The new LG Channels user interface is designed to help users navigate more intuitively and easily with an enhanced content recommendation feature that analyzes viewing preferences to suggest the most relevant offerings from its extensive library of free content. The new user interface is available for LG Smart TV models running webOS versions 5.0 and later, with a version for webOS 3.0 to 4.5 coming soon.

The LG Channels app for smartphones will launch later this year in North America, giving users another convenient way to enjoy content.

With viewership and viewing time for LG Channels doubling compared to last year, LG is expanding the global availability of LG Channels from 14 to 25 countries, tripling its European coverage by the end of the year. LG Channels will also reach more than 30 brands of smart TVs powered by LG's own webOS TV platform, including Motorola, JVC, Polaroid and MASTER-G.

LG will continue to expand its collaboration with leading local and global content providers to enrich the viewing experience on LG TVs, further diversifying its programming for new audiences with channels such as Rakuten Viki, OnDemandChina, BABY SHARK TV and Kids Pang TV. Rakuten TV, already featured on LG channels in major european markets, which offer the best selection of curated content from different categories including comedy, action, drama and Rakuten Stories. The Rakuten TV app can be accessed quickly and conveniently via a hotkey located on the latest LG Magic Remote.

With LG's partnership with South Korean digital media platform company NEW ID, LG Channels has been adding new and engaging K content to the LG Channels library since 2020. As part of its service expansion, LG is set to launch more channels and expand availability to more countries. The premium Korean movie channel, NEW.

K.MOVIES, was launched in Europe and will soon be available in North America and Mexico, where interest in Korean entertainment is at an all-time high.

In addition, more than 100 Pluto TV channels will arrive on LG Channels later this year in select countries in Europe and Latin America. Pluto TV offers a curated selection of unique channels with local and international fare for all interests and ages, such as Pluto TV Action, Masterchef, Pluto TV Cinema, Pluto TV Telenovelas and Pluto TV Anime.

And thanks to LG's distribution partnership with Amagi, the global music and culture hub of renowned producer Quincy Jones, Qwest TV will launch on LG TVs in France, Germany, Spain, Italy, Brazil and Mexico by the end of 2021. As an added bonus, local services such as Hollywire will come to Brazil and Mexico, while spanish viewers will be able to enjoy TV UP.