
Sustainability is also built through small businesses. Guided by this vision, La Constancia runs the Emprendedores La Constancia – Progresando Juntos program, an initiative aimed at strengthening the capabilities of small merchants and helping their businesses become more competitive, modern, and sustainable.

The program is rooted in a vision of shared growth, where the company’s development is linked to that of its customers and communities. Consequently, the support provided goes beyond business training to include commercial tools, equipment, furnishings, and infrastructure improvements that help strengthen the establishments’ operations.

Training that turns into opportunities
Through its business training program, developed in partnership with Tecnológico de Monterrey, La Constancia has graduated over 3,200 entrepreneurs. This initiative is part of a comprehensive strategy that has involved an investment of more than US$18 million over the last three years to strengthen thousands of small merchants across the country.

The training covers areas such as finance, administration, leadership, digitalization, and operational management. The goal is to equip entrepreneurs with the tools to make better decisions and manage their businesses more efficiently.

Beyond training
The initiative also incorporates loyalty programs, access to equipment and furnishings, commercial activations, point-of-sale materials, and improvements to commercial infrastructure. In this way, sustainability is approached from a holistic perspective: strengthening the capabilities of those running the businesses while simultaneously improving the conditions in which they operate.

The impact is evident when a small business becomes professionalized and turns into a more stable source of income for the family running it. Access to training, equipment, and facility upgrades can translate into businesses that are more competitive and better prepared to serve their customers.

A commitment to shared growth
La Constancia aims to continue strengthening a network of businesses that is competitive, modern, and sustainable. Its vision combines business training, commercial support, infrastructure investment, loyalty programs, and equipment provision to generate economic development opportunities and help strengthen the communities where it operates.

Looking ahead, the company plans to continue evolving these solutions to meet changing market needs and help small businesses access greater opportunities for sustainable growth.
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