Visa presents a new version of the BAC PriceSmart card. This new proposal incorporates more benefits to enrich the customer’s shopping experience, whether in the PriceSmart Clubs, website and App, as well as on the Miviaje.com platform and other allied merchants.

As part of its commitment to offer more value and rewards, the Visa PriceSmart BAC Card loyalty program has been optimized. Now, cardholders in Costa Rica, Panama, Guatemala, Honduras, and El Salvador who make purchases in the different PriceSmart channels will be able to earn even more PriceCash, which translates into greater rewards and a more rewarding shopping experience.
“At Visa, we seek to provide solutions that truly make a difference in the lives of our customers”, said Jorge Lemus, Visa’s Senior Vice President for the Caribbean and Central America. “In this revamped approach to the BAC Pricesmart Visa card, we have optimized the loyalty program to allow our customers to accumulate even more PriceCash, which translates into greater rewards and an increasingly strong value relationship with our partners”.
“At PriceSmart, our priority is to continue strengthening the value of Membership for our members throughout the region. This new phase of the alliance with Visa allows us to offer even more rewards on PriceCash and exclusive benefits, thus meeting the expectations of those who trust us. We recognize the effort and collaboration of both teams in making this evolution of Visa’s BAC PriceSmart credit card a reality, which we are confident will generate a very positive impact on the shopping experience of our active members”, said David Price, Executive Vice President and Chief Transformation Officer, Incoming CEO of PriceSmart.
“With the new value proposition of the BAC PriceSmart credit card from Visa, cardholders in Costa Rica, Panama, Guatemala, Honduras and El Salvador will be able to enjoy increased PriceCash accumulation and will also have access to a number of additional benefits. At BAC we are committed to offering a value proposition aligned to the needs and expectations of our customers, thus reinforcing an exclusive and regional relationship with leading companies such as BAC, PriceSmart and Visa”, said Jaime Compte, Sr. VP Corp. of People and Payment Methods.