A. M. 
In less than five years since its arrival in Latin America, HONOR has established itself as one of the fastest-growing mobile technology brands in the region. During 2025, the company reached a historic milestone: more than 10 million units sold in over a dozen Latin American markets.
This growth was no accident HONOR started the year strong, with one million units sold in january, and by june had already quintupled that figure, surpassing 5 million. In just five months, the brand demonstrated remarkable acceleration, driven by key markets such as Mexico, Peru, and Colombia.
“Today we celebrate five years in Latin America. In a short time, we have achieved outstanding success in establishing a solid business, reaching 10 million units sold in more than a dozen markets across the region, and empowering our users with the most advanced technologies in camera, battery, and now, artificial intelligence. This is the power of evolution for HONOR. I am deeply grateful for the commitment of our team and partners. The future is now. By 2026, we will increase our sales, and HONORwill transition from a challenger to a leader. Together, we will achieve it!” — Kevin Zhu, CEO of HONOR Latin America
LATAM Strategy: Accelerated growth, relevant products, and close customer relationships
The success behind this growth is largely explained by the acceptance of devices that have resonated with consumers’ real needs. Models like the HONOR Magic7 Lite and the HONOR X7c have stood out for their long battery life, durability, and advanced artificial intelligence features. The Magic7 Lite, for example, sold 72% more than its predecessor in its first month, positioning itself as the second best-selling model in its price category in the region.
HONOR has also focused on regionalizing its portfolio, developing exclusive versions for Latin America that are not even available in markets like China. This strategy will continue in 2026 with the launch of the HONOR Magic8 Lite, which will incorporate a new generation of water and drop resistance, available throughout the region during the first quarter.
Beyond the product itself, HONOR has strengthened its presence with a robust after-sales service strategy, customer service centers, and a distribution network that includes carriers, retailers, digital platforms, and its own stores in key markets. This infrastructure allows the brand to position itself not only as a technological option but also as a brand that is approachable and reliable for Latin American consumers.
Global Strategy: Constant Innovation
Globally, HONOR maintains a firm commitment to innovation. The company invests 11.5% of its revenue in research and development (R&D), which has enabled significant advancements in areas such as silicon-carbon batteries, eye comfort technologies, durability, and artificial intelligence. With more than 14,000 employees worldwide, 70% of whom are dedicated exclusively to R&D, HONOR ensures that every device reflects the work of the best talent in the industry.
HONOR towards the future: openness and technological integration
HONOR’s vision for 2026 is based on technological openness. The brand will continue integrating solutions from global partners, such as Qualcomm and BYD, ensuring that these collaborations have a direct and positive impact on Latin American consumers.
In addition, alliances with operators, digital platforms, media outlets, content creators, and artists will be strengthened, with the goal of building a connected ecosystem that empowers talent and creativity in the region. The highly anticipated Robot Phone will also be unveiled at MWC 2026.
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