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What began in 2008 with just 32 employees has now become one of the largest digital services operations in the country. The history of TELUS Digital El Salvador is a timeline marked by sustained growth, technological innovation, and a strong commitment to salvadoran talent.
According to data presented by the company, the team’s growth has been steady: 400 members in 2009, 1,000 in 2010, 2,500 in 2019, 5,300 in 2022, and more than 7,000 employees between 2024 and 2025, with projections for continued expansion through 2026.
Infrastructure and strategic vision
During his speech, Carlos Giammattei explained that the growth was accompanied by a firm commitment to modern infrastructure and adequate workspaces for the teams.
“If we don’t have adequate facilities, we can’t grow”, he said. The company opted to construct a landmark building, inaugurated in 2024, following a process that included the challenges of the pandemic. During that period, operations migrated completely to remote work, in a logistical effort that subsequently allowed for the adoption of hybrid models.
In addition, the company inaugurated its “Happy Creators” campus, which is operating at full capacity and is designed to provide an attractive and functional environment for employees.
At the regional level, TELUS Digital has more than 20,000 members in Central America, including more than 14,000 in Guatemala.
From contact center to digital solutions and artificial intelligence
The company’s transformation also involved a name change: from TELUS International to TELUS Digital, reflecting the expansion of its portfolio into digital solutions and artificial intelligence.
Since 2019, the company has been investing in technology companies and has integrated teams specializing in mobile application development, algorithm optimization, and artificial intelligence. Currently, more than 1,000 people in El Salvador work on digital solutions.
One of the most notable developments is Fuel iX, its proprietary generative artificial intelligence platform, designed to operate under security and data protection standards. This tool acts as a co-pilot for service agents, speeding up responses and improving customer experience.
The company has also developed applications for the healthcare sector, including solutions that allow the elderly to be monitored through daily assessments via mobile phone.
Yamatel said that, although artificial intelligence is key, it does not replace human contact. “The customer experience still needs human interaction”, he said.
Comprehensive well-being and organizational culture
Growth has also been accompanied by programs focused on employee well-being.
Under the concept of “Comprehensive well-being for our team”, the company promotes initiatives such as:
• Diversity and Inclusion, with programs such as Spectrum and Connections, the latter focused on the development and mentoring of women within the organization.
•Corporate DayCare, with six classrooms, nursing rooms, Montessori spaces, interactive areas, and a gym.
• TELUS Health App, which provides psychological, legal, and financial care 24 hours a day.
The company also runs social responsibility programs, allocating up to $100,000 annually in donations to non-governmental organizations in El Salvador.
Impact on the country
With more than 7,000 employees in El Salvador, the company has a direct impact on more than 21,000 people, considering the average family size. In addition, its technology projects position the country as an emerging center of digital talent in the region.
The history of TELUS Digital El Salvador reflects an evolution that goes beyond numerical growth: it represents the transition to an economy based on innovation, technology, and artificial intelligence, driven by Salvadoran talent with a global impact.
