A. M. The Cámara Americana de Comercio de El Salvador (AmCham), through its Communications Committee, announces the third edition of the Foro de Comunicaciones IMPACTA 2025, the most relevant event of the year for opinion leaders, managers and directors of communications, marketing, human resources, and professionals in the various branches of communications in the country.
The forum will be held on thursday, july 24, 2025, from 8:00 a.m. to 12:00 p.m., at the Hilton Hotel, Tamarindo Room. IMPACTA 2025 will bring together national experts who will share strategies, tools, and key visions on the transforming role of communication in organizations.
The topics to be developed:
Communication to the Heart of Business: The New Era of Corporate Communications
Explore the strategic role of the Chief Communications Officer (CCO) and how communication has evolved from an operational role to a vital axis in corporate decision making.
Speakers:
- Melissa Montalvo, Corporate Affairs manager, UNILEVER
- Karla Rivas, Head of Communications and Corporate Affairs, Applaudo
Voices that Transform: Internal Communication and Cultural Leadership
Real cases of companies that have strengthened their organizational culture through authentic, coherent and effective communication from leadership. Formats, channels and the direct impact of communication leadership on organizational climate will be explored.
Speaker:
- Mariana Salazar, Marketing manager, The Office Gurus
Panel: Content is still King – Microinfluencers and Content
In the age of fleeting attention, only content that connects, excites, and adds value can stand out. This panel will bring together renowned content creators in El Salvador who have managed to position themselves with messages that inspire, inform and generate community.
Participants:
- Yoly Guerra, CEO of ADN Branding
- Carlos Rivera, (RIVE) content generator on personal finances
- Ricardo Aparicio, host of podcast El Club de Cracks
- Alicia Aragón, founder of Brava Growth
Moderator:
- Sonia Villalta, director of Más Comunicación
Workshop: AI & Communication – Strategies of the Future
Discover how artificial intelligence is revolutionizing the way brands communicate with their audiences. A practical session with tools and examples that are already transforming the world of content, reputation, and data analysis in communication.
Speaker:
- Javier Guerrero, Director of Happy Punk Panda
Event details:
- Foro de Comunicaciones IMPACTA 2025
- Date: Thursday, july 24, 2025
- Time: 8:00 a.m. to 12:00 p.m.
- Venue: Hilton Hotel, Tamarindo Ballroom
- Registration: Click here to register for the IMPACTA 2025 FORUM.
The forum has the valuable support of leading companies and organizations such as AES El Salvador, Mónica Herrera, Unilever, CCK, Arias, Más Comunicación, CID Gallup, Delsur, Applaudo, Romero Pineda and other strategic allies that are committed to the development of communication in El Salvador.
