A. M. 
H&M Hennes & Mauritz AB (H&M), one of the world’s largest international fashion brands, officially confirms the opening date of its first store in El Salvador: Saturday, september 20, 2025, at 10:00 a.m., in Multiplaza.
H&M El Salvador – Multiplaza will have a surface area of 3,500 m2 and will become the largest H&M store in Central America. This space will showcase the latest trends and innovative fashion textiles for women, men, and children. There will also be a designated area for H&M HOME, offering a wide range of products for every space in the home: living room, dining room, bedrooms, bathrooms, and kitchen; as well as decorative and recreational items for children’s areas.
Carefully designed with Salvadoran customers in mind, the in-store experience will be elevated, featuring refined architecture, a design focused on innovative details, and a mix of natural textures and colors.
Sam Miller, Global Director of Franchise at H&M Group, said: “Following successful openings in the vibrant and exciting markets of Panama, Guatemala, Costa Rica, and the Dominican Republic, we are delighted to expand, alongside our franchise partner Hola Moda, with the launch of H&M in El Salvador”.
CELEBRATE WITH US!
On opening day, you can enjoy the following benefits:
PRIZES
The first 103 people in line to enter the H&M El Salvador – Multiplaza store will receive an H&M Gift Card* to use on opening day.
• The first person in line will receive a Gift Card worth $200.
• The second person in line will receive a Gift Card worth $150.
• The third person in line will receive a Gift Card worth $100.
• The next 100 people in line will each receive a Gift Card worth $50.
PURCHASE OFFER
All customers who visit the H&M El Salvador – Multiplaza store on september 20 and 21, 2025, will receive a $10 Gift Card for every $50 purchase, to be used on their next visit, from september 22 to october 22, 2025.
EXCLUSIVE ACTIVITIES
Join us in the countdown to cutting the iconic red ribbon, enjoy live music, and much more!
*The line will begin on friday, september 19, at 10:00 a.m., in the PB (yellow) parking area at Multiplaza. No purchase or payment of any kind is necessary to receive the gift card. Participants must be 18 years of age or older and be present at the time of the award ceremony. By joining the line, participants agree to the terms and conditions stipulated by H&M El Salvador – Multiplaza.
