dinero_admin The Salvadoran government’s vision has achieved a remarkable transformation in the eastern part of the country, prioritizing safety and improving road infrastructure. This strategy not only facilitates access to tourist destinations but has also allowed the region to host large-scale sporting events, attracting visitors and athletes of diverse nationalities.
An example of this momentum is the recent Surf City 2 Challenge, a race held on El Toro beach in Usulután. The event brought together more than a thousand athletes, both national and international, who competed in 5, 10, and 15-kilometer courses. This activity, the first on the new Surf City 2 highway, has been celebrated for its success and the positive impact it has had on the local economy.
The minister of Tourism, Morena Valdez, highlighted the significant economic growth that the event has fostered in the area. According to her statements, business owners reported 100% hotel occupancy, and the organizers hired local suppliers. This “virtuous cycle” not only benefits the area’s economy but also positions El Salvador as a benchmark in regional sports tourism.
The Surf City 2 road circuit, with its quality infrastructure, provided an unforgettable experience for the participants. The athletes not only enjoyed a safe environment but also appreciated the stunning beach scenery along the route. This combination of sport, safety, and natural beauty is key to the country’s strategy to attract more visitors.
Juan de Dios Pérez, representative of Running Free, one of the organizers, emphasized the importance of the security provided by the government for the event. Pérez noted that thanks to President Bukele’s administration, the Usulután coast, which was previously neglected, now has life and dynamism. This demonstrates how investment in security and infrastructure opens new opportunities.
The Government of El Salvador continues to strengthen its support for these types of initiatives, recognizing the potential of sport as a tool for tourism development and promotion. By promoting events of this magnitude, the country consolidates its position as one of the most recognized and attractive tourist destinations in the region, standing out for its offerings that combine natural beauty, safety, and sports entertainment.
