A. M. AFP CONFIA announced the second phase of its brand evolution strategy under the concept “Entendemos”, a campaign based on empathy that reflects the Institution’s ability to put itself in the place of each member and respond to their needs with closeness, commitment, and trust. This stage highlights all the resources that the Administrator makes available to remain close and relevant in the lives of its users, reaffirming its leadership in the pension sector through a renewed proposal that combines financial strength, digital innovation, and professionalism.
As part of this process, AFP CONFIA continues to strengthen the values that characterize it, with a special focus on the strategic pillar of Proximity. The Administrator prioritizes a warm, accessible, and efficient service, backed by a team of highly trained professionals who understand the importance of being truly close to each client, listening, guiding, and accompanying their retirement savings decisions and investment goals.
Because it understands that planning your future requires real support
Through a personalized and timely service, AFP CONFIA accompanies its members at every stage of their working life, guiding them with clear information and financial education programs. In addition, its team of expert professionals provides constant support in retirement planning and decision making to strengthen individual assets through responsible and sustainable investment strategies with its Voluntary Pension Savings Funds.
Because it understands that your time is valuable and you need agile solutions
The Institution has strengthened its digital channels to stay close to its members, pensioners and clients, no matter where they are. Tools such as Tessa, the virtual assistant available through WhatsApp 2267-7777; and the renewed website (www.confia.com) allow queries, formalities and procedures to be carried out quickly, securely and adapted to current needs. These channels are part of its commitment to offer accessible and efficient solutions, facilitating an increasingly complete digital experience.
Because it understands that your well-being matters
In addition to fund management, CONFIA promotes closeness through initiatives that add value to the lives of its members. It offers financial education programs to encourage better decision-making on savings and investment, supports the updating of managerial knowledge through specialized seminars at business levels. It also promotes cultural spaces through theater plays; accompanies its pensioners with workshops and different activities for healthy recreation; and provides access to a wide network of discounts on products and services with the CONFIA Card. These actions strengthen the relationship with its clients, promoting integral wellbeing and personal development.
Since its origin, AFP CONFIA has been present in the most important moments of its clients’ lives, accompanying them in every step. Today it reaffirms that commitment, because it understands that each story is a journey full of goals, dreams and decisions that deserve to be supported.
