Grupo Bimbo was once again present at the “International Hamburger Day”, reaffirming its commitment to be part of this global celebration. On may 28, 2025, the brand shared unforgettable moments with many salvadorans who gathered at two key points: Puma Energy La Gloria and Puma Energy Roosevelt, in San Salvador.

All attendees who took part in this celebration from 9:00 a.m. to 12:00 noon were given a free package of Bimbo hamburger + a delicious Barcel Takis snack, a combination that has become a tradition for those who look forward to this date. A total of 1,200 Bimbo hamburger packages were handed out.

“It is a joy to be able to continue with this very special custom. The “Hamburger Day” is an opportunity to get closer to our consumers, thank them for their preference and share with them products that are part of their daily lives”, said Karen de Egan, Marketing Manager of Grupo Bimbo El Salvador.

The activity not only offered a flavorful experience, but also paid tribute to one of the most beloved foods in the world. Bimbo recalled that this tradition has more than a hundred years of history and highlighted how its delicious hamburger bun has been a key ingredient in the growth and popularity from generation to generation.

Through these activations, Grupo Bimbo continues to strengthen its bond with salvadoran families, offering quality, flavor and moments to share. Its portfolio is available to everyone and is available in stores and supermarkets throughout the country.