A. M. With more than a decade of experience in strategic communication and corporate events, Externa Marketing announces its evolution towards a renewed identity: Externa MK. This transformation reflects the maturity achieved by the company, its vision for the future and a renewed commitment to excellence, innovation, and the success of its clients.
“This evolution represents a new chapter for Externa MK. We keep our essence intact, but with renewed energy to continue driving the growth of brands in an increasingly dynamic environment”, said Melanie Bruzón, CEO and co-founder of Externa MK.
With salvadoran roots and a regional vision, Externa MK has consolidated its position thanks to an interdisciplinary team of professionals and a solid network of strategic allies. Its comprehensive approach to communication allows brands to build authentic links, raise their positioning and stand out in a competitive market.
The evolution to Externa MK symbolizes a brand that is more agile, modern, and aligned with the new times, without losing the closeness, professionalism and passion that have defined its trajectory since its beginnings.
The new visual identity is composed of a color palette that represents the values of Externa MK. White for transparency, gray for professionalism, orange for creative passion, turquoise for strategic communication, light green for authentic human relationships and mint green for continuous innovation.
“We recognize the power of corporate events to connect, differentiate and build strong relationships. That is why we design memorable experiences that strengthen the identity and reputation of each brand”, said Melanie.
Externa MK’s philosophy is based on building sustainable relationships with its clients, guided by respect, transparency, and passionate delivery on every project. Its portfolio of services integrates strategic communications, public relations, corporate event production and high-impact solutions to connect brands with their key audiences.
“We are excited about this transformation. Our new image reflects the passion, experience and vision for the future that have always characterized us. We appreciate our clients’ trust, and invite them to continue writing success stories together”, said Donaldina Peters, CEO and co-founder of Externa Marketing. “We are committed to excellence and innovation in every project we undertake”, she concluded.
