dinero_admin H&M Hennes & Mauritz AB (H&M), one of the world’s largest international fashion brands, officially confirms the opening of its first store in El Salvador, which will be located in Multiplaza, in september 2025.
The new store will have an area of approximately 3,500 m2 and will offer the latest H&M fashion collections for women, men, and children. With refined architecture, a design focus on innovative details, and a mix of natural textures and colors, the store was carefully designed with salvadoran customers in mind, to create a unique, inspiring and modern space, complementing its textile offering. Also, the H&M El Salvador – Multiplaza store will feature the H&M Home department, offering a wide range of products for the home.
Creativity and self-expression will take center stage, and all salvadorans will be invited to experience the revitalized H&M brand. Upon opening, customers will find the Autumn/Winter 2025 collection in the store, which is inspired by haute couture and filled with timeless pieces perfect for special occasions.
“We are incredibly proud to be H&M’s franchise partner in Central America and the Caribbean and to continue to expand in the region by introducing their collections for the first time in El Salvador. The variety of options for the whole family, at the best prices, coupled with the brand’s values of sustainability, we hope will be our biggest attraction for salvadoran customers”, commented Beatriz Volkmann, general manager of Hola Moda S.A.
