dinero_admin In the context of Mother’s Day, Pollo Campestre presented the documentary “El sabor del tiempo”, a production directed by Raquel Romero and produced by IMAGEN Films, which highlights the love, traditional cuisine, and memories that salvadoran mothers have passed down from generation to generation.
“El sabor del tiempo”, is an audiovisual tribute to salvadoran mothers who, through their struggle and effort, manage to raise their children and form a fundamental pillar of salvadoran society.
The short film highlights the values deeply rooted in the local culture, such as maternal love, culinary traditions, the role of cooking in building identity, and the legacy passed down through flavors. The piece is part of Pollo Campestre’s commitment to highlighting and honoring the fundamental role of women, especially mothers, in everyday life and in the brand’s history throughout its existence.
“To celebrate mothers, Pollo Campestre is presenting the “Aquí es tiempo de mama”campaign, which seeks to strengthen family bonds through memorable experiences. This offering includes special banquets, cakes, and desserts designed for family sharing, celebrating salvadoran mothers with flavor and warmth. All of this, with the distinctive touch of Campestre, which has positioned itself as the restaurant that unites families around the best of local cuisine”, said Conty Aguirre, Marketing manager at Pollo Campestre.
In addition, during Mother’s Day, customers can enjoy exclusive promotions available at all 70 restaurants nationwide. Pollo Campestre also highlighted the contributions of the more than 445 mothers who are active members of its team, as part of its vision of female leadership and empowerment within the company.
“At Campestre, we believe that time has flavor, and that flavor is the love our mothers have put into every meal and every moment shared as a family. This campaign and documentary are a way to express our gratitude and recognize the role of all the mothers of El Salvador in shaping our traditions”, said Raquel Romero.
With this production and the new campaign, Pollo Campestre celebrates the fundamental role of salvadoran mothers as guardians of our traditions and recognizes how time spent with love is transformed into the authentic flavors that characterize our brand, creating memorable moments around the family table that last for generations.
