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Pollo Campestre officially presented “El Sueño de Gloria”,a moving short film that pays tribute to the inspiring story of its founders, Gloria de Romero and Mario Romero, whose work, vision, and family spirit gave rise to one of El Salvador’s most beloved and iconic brands.
This film portrays the family’s most challenging moments: nights filled with uncertainty, limited resources, and the constant fear of losing everything. Through intimate and powerful scenes, the short film shows how love, unity, and determination became the driving force behind their dream, symbolized by the creation of a bakery that represents hope, honest work, and the possibility of transforming adversity into prosperity.
It’s a story that will resonate in thousands of salvadoran homes that have faced their own battles and will find on screen an authentic reflection of their own reality. Amidst uncertainty, Gloria and Mario discover that true love and honest work can ignite the path toward a possible future.
The short film portrays how this couple, even in the darkest moments, finds light in their mutual commitment and in the conviction that every effort, however small it may seem, builds the foundation for something greater. Their story demonstrates that dreams are not born of abundance, but of the courage to persevere when everything seems impossible.
The story culminates with a phrase that encapsulates the spirit of Pollo Campestre: “The true dream… is here. A dream that never ends”, declares Mario in the voiceover that closes the piece, reaffirming the brand’s commitment to Salvadoran families and the values that have guided it for decades.
“El Sueño de Gloria” is part of Pollo Campestre’s effort to preserve and share the values that gave rise to the company: honest work, dedication, family love, and the conviction that every sacrifice builds a better tomorrow. “The production invites new generations to remember that behind every great brand there is an authentic and profoundly human story”, said Conty Aguirre, marketing manager.
During the premiere event, Pollo Campestre held a special ceremony to honor the children of Gloria and Mario—Licenciada Linda, Ingeniero Sergio, and Arquitecto Oswaldo—who received commemorative awards as a token of gratitude and recognition for their parents’ legacy. Additionally, the short film’s director, Raquel Romero, shared details of the creative process, highlighting the emotional power that emerged from bringing to the screen a true story that has touched thousands of salvadorans.
Pollo Campestre, a 100% salvadoran company, continues to evolve and grow without forgetting its roots. “El Sueño de Gloria”, not only highlights the brand’s business trajectory but also invites the public to discover the human heart that gave rise to a family project that has become a source of national pride. The film serves as a reminder that dreams built within a family have the power to transcend generations.
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