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An initiative that promotes the professional development of automotive technicians, strengthening their skills, performance, and growth at every stage of their careers.
Super Repuestos presented the new edition of its “Equipa tu Taller 2026”promotion, an initiative that seeks to strengthen the productivity and technological advancement of Salvadoran automotive workshops by facilitating access to equipment and tools that improve service quality and operational efficiency in the sector.
In a context where mobility is key to economic dynamism, strengthening the automotive technician workforce becomes a strategic factor for the country’s development. With this vision, Super Repuestos continues to promote concrete actions that generate a direct impact on thousands of businesses that are part of the automotive value chain.
“At Super Repuestos, we understand that every workshop is an engine of development. When a technician has better equipment and tools, their productivity improves, the quality of service they provide increases, and they build greater trust with their customers. With ‘Equip Your Workshop’ we continue to invest in the growth of our customers and in strengthening a sector that directly contributes to the country’s economy”, said Carlos Straetger, Country manager of Super Repuestos El Salvador.
The promotion will run from april 1 to 30, 2026, and is open to automotive technicians registered in the company’s database. For every purchase of $100 or more in equipment and tools, participants automatically accumulate one electronic entry into the drawing, which will be held in may 2026. The more entries they accumulate, the more chances they have to win.
In this edition, four winners nationwide will be awarded $5,000 each, redeemable exclusively for equipment and tools, representing a direct investment in modernizing and strengthening their workshops.
Beyond the incentive, the initiative reflects a long-term vision focused on professionalizing the sector. Access to better equipment allows technicians to optimize diagnoses, reduce work times, improve the accuracy of their services, and respond more competitively to current market demands.
Juan Andrés Álvarez, Regional Marketing manager for Super Repuestos, said the strategic value of this initiative within the brand’s ecosystem. “This promotion is part of a sustained commitment to our customers. It’s not just about equipping workshops, but about supporting technicians in their development, strengthening their skills, and generating real growth opportunities for their businesses and their families”, he said.
“Equipa tu Taller 2026” is integrated into the institutional platform “Experts in Progress”, which recognizes the role of automotive technicians as key players in the country’s development. Through this campaign, Super Repuestos highlights the impact of technical work on the mobility, productivity, and well-being of thousands of Salvadorans. The company also continues to strengthen its commitment to training through Academia Súper, contributing to the professionalization of the sector through training programs that raise the standards of automotive service in the country.
With this initiative, Super Repuestos reaffirms its commitment to continue generating value at every point of contact with its customers, fostering a more efficient, technologically advanced sector prepared for the challenges of the future, and consolidating its role as a strategic partner in the economic and community development of El Salvador.
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