A. M. 
The evolution of the payments ecosystem in Central America took center stage at Visa Payments Day 2025, an event that brought together issuing banks, acquirers, fintechs, and merchants from Guatemala, Honduras, and El Salvador to chart a course toward a more innovative, secure, and connected future. The event reaffirmed Visa’s commitment to leading the development of a world-class payments infrastructure in the region.
During the day, key topics for the Central American market were addressed, such as value-added services, which help financial institutions and merchants differentiate their value proposition and offer more personalized experiences to consumers; security solutions, which support cardholders at every stage of their payment journey, strengthening trust in digital transactions; and the development of acceptance infrastructure, essential for facilitating access and interoperability of digital payments.
Experts addressed the importance of artificial intelligence and how it represents a unique opportunity to transform industries and accelerate innovation. They emphasized AI as a tool that enhances human capabilities rather than replacing them, fostering collaboration between people and machines. They also discussed the impact automation will have on the future of work, underscoring the importance of adapting education and vocational training. Finally, they explored how startups and emerging companies can leverage the potential of AI to solve complex problems and create scalable solutions that benefit society.
The future of consumer-centric digital payments was also discussed, analyzing how global trends can be adapted to the needs of the Guatemalan, Honduran, and salvadoran markets; customer issuance and loyalty solutions, which allow institutions to offer innovative programs to retain and reward their users; and the role of Visa Consulting & Analytics, which goes beyond traditional consulting to offer strategic analyses that drive the sustainable growth of the ecosystem.
“The Visa Payments Day 2025 in Guatemala, Honduras, and El Salvador highlighted how the growing adoption of contactless payments is boosting key sectors such as SMEs, tourism, and urban mobility, strengthening commerce and connectivity in the region. The meeting of ecosystem stakeholders demonstrated the role of innovation and technology in building a more dynamic, inclusive, and connected financial future”, said Juan Pablo Taylor, general manager of Visa Guatemala, Honduras, and El Salvador.
With events like Visa Payments Day, Visa reaffirms its commitment to continue driving the evolution of digital payments in Guatemala, Honduras, and El Salvador, fostering strategic alliances, and offering solutions that meet the needs of an increasingly dynamic, secure, and connected market.
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