A. M. 
Tourism continues to solidify its position as one of El Salvador’s strongest economic drivers. The president of the Instituto Salvadoreño de Turismo (ISTU), Eny Aguiñada, reported that by the end of november, the country had received 3.6 million international visitors, an influx that increases consumption, job creation, and demand for tourism and commercial services throughout the country.
Aguiñada explained that 44% of visitors arrived by air and 56% by land, demonstrating a diversification of entry channels and greater regional travel. The main countries of residence are the United States (37%), Guatemala (31%), Honduras (17%), and the rest of the world (15%), segments that represent a significant economic boost through tourism spending on lodging, transportation, food, and recreational activities.
Domestic consumption also shows significant dynamism: 9.1 million people visited public tourist sites in november, a figure that directly impacts businesses, local vendors, and tourism-related services. Among the most popular spots are Balboa Natural Park, Puerta del Diablo, Sunset Park, Cerro Verde, and Costa del Sol, all key locations for local economic activity.
The sector’s performance during this period strengthens economic growth projections, especially in areas such as recreation, transportation, hospitality, and commerce, which benefit from the increased presence of national and international visitors.
According to ISTU, these figures confirm that tourism not only boosts the country’s image but also remains a strategic pillar of the salvadoran economy.
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