More than twenty businessmen and representatives of trade associations from the state of Jalisco, Mexico, participated in a forum to promote trade and investment opportunities in El Salvador, organized with the support of the Agencia de Inversiones y Exportaciones (INVEST). The event showed attendees the salvadoran economic outlook and the country’s competitive advantages for business.

The activity was developed by the Consulate General of El Salvador in Guadalajara and its main objective was to strengthen the economic ties between both nations. It sought to position the salvadoran export offer in the Jalisco market, generate business contacts and attract projects that strengthen the local economy.

During the forum, INVEST representatives explained the benefits that El Salvador offers to foreign investors, including its stable macroeconomic environment, favorable legal framework, and strategic geographic location. They also highlighted improvements in logistics infrastructure and priority sectors such as technology, manufacturing, tourism, and agribusiness.

“El Salvador is positioned as a reliable and open country for foreign investment. We are committed to modernization and trade facilitation”, said Consul General Daniel Gutiérrez, who also highlighted the political will to facilitate economic growth through international alliances.

The forum was supported by the Centro de Impacto Empresarial (CIE), a Jalisco platform focused on business connections. Its president, María Teresa Ortiz, said that this type of event opens new markets and opportunities for both regions, especially since Jalisco is Mexico’s fourth largest economy.

Among the participating companies were representatives from the industrial, textile, financial, food, packaging, and various services sectors. Samadhy Martínez, executive director of INVEST, reaffirmed the entity’s commitment to attract sustainable investments to El Salvador.


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