A. M. 
The Defensoría del Consumidor has recovered US$162.3 million since june 2019, in various market sectors, including the real estate, financial, and household appliance sectors, reported the institution’s president, Ricardo Salazar.
“This shows that the Defensoría del Consumidor not only focuses on discussing problems or rights, but also offers concrete solutions for the population”, said Salazar, highlighting the importance of consumers receiving effective support.
Virtual support has been key in these processes, as it has allowed for greater outreach to the population. This year, the Defensoría del Consumidor has provided 87,400 services nationwide, of which 58,700 (67%) were delivered virtually.
With the goal of strengthening digital support, the institution is working on implementing an artificial intelligence-based virtual assistant, which will provide 24/7 assistance to users. This tool will be available nationwide starting in the first quarter of next year and is already being tested in digital kiosks located in some consulates, benefiting salvadorans who have contracts with salvadoran companies.
This technological approach not only streamlines processes but also ensures that consumer funds are recovered more efficiently, strengthening confidence in consumer protection mechanisms and contributing to the country’s economic stability.
