A. M. 
Courtesy
The Historic Center of San Salvador has experienced a remarkable renaissance as the epicenter of new commercial opportunities, driven by restoration and urban improvement efforts, as well as government incentives. According to data from the Autoridad de Planificación del Centro Histórico de San Salvador (Aplan), more than 75 projects have flourished in the area, covering sectors such as lodging, cafeterias, restaurants and stores, with investments exceeding US$65 million.
These initiatives have not only revitalized the area, but have also generated more than 2,500 formal jobs, benefiting both salvadorans and foreigners. The delimitation of 80 blocks in the Historic Center, totaling more than 772,000 square meters, offers ample space for various forms of investment, with about 22% of this area already zoned for new businesses.
Manuel Joachin, director of Aplan, highlighted the growing interest of businessmen to establish themselves in the salvadoran capital, focusing on key sectors such as lodging, gastronomy and cafeterias. He also mentioned the attraction of “large gastronomic chains” to the area, including one focused on the commercialization of fried chicken.
Recent new ventures include a locally-branded cafeteria, which required a significant investment of over US$200,000, as well as the reopening of a pupusería offering products at affordable prices, along with coffee as a courtesy to President Nayib Bukele.
The success of these projects not only highlights the physical transformation of the Historic Center, but also its growing attractiveness as a destination for investors and visitors, backed by a safer environment and policies favorable to economic development.
