A. M. The Government of El Salvador continues to strengthen the local economy with the implementation of new strategic investments in Surf City, focusing on a development model that stimulates commerce and creates jobs. This vision of growth has positioned the country on the path to modernization, with a clear focus on boosting tourism and commercial infrastructure.
Press Secretariat of the Presidency
One of the key initiatives has been the establishment of anchor businesses in strategic areas, such as the new San Marino Plaza shopping center, located at kilometer 38 of the Port of La Libertad. This development not only responds to the growing demand of residents and tourists, but also strengthens the local economic fabric with a wide range of basic and secondary services.
Tourism minister Morena Valdez highlighted the importance of these types of projects to address the growing tourism in the area. “We have supermarkets, bakeries, pastry shops, and nostalgic fast-food outlets. According to our tourism inventory, 21% of the businesses in this sector are in La Libertad, so expanding the service offering is crucial”, she said.
Real estate development in Surf City is also experiencing significant growth, with multiple projects underway focused on apartments, hotels, and townhouses. San Marino Plaza is becoming a magnet for investments seeking to meet the growing demand of the local and international markets.
According to data from the Ministry of Tourism, 70% of visitors arriving at El Salvador’s International Airport head directly to Surf City. This growing influx has motivated the government to invest in key infrastructure such as roads, drinking water and sanitation systems, and new shopping centers, this being the fourth in the region.
Strengthening the public tourism industry has been a key driver for attracting private investment, consolidating the economic growth achieved in 2024. With these actions, the Salvadoran government is paving the way for a 2025 with greater opportunities for development and prosperity.
