A. M. Cannes Lions has announced the list of global experts who will make up the jury in charge of pre-selecting the world’s most outstanding creative works in its 2025 edition. These pieces will be evaluated, awarded, and celebrated during the Cannes Lions International Festival of Creativity, which will take place june 16-20 in Cannes, France.
This year, professionals from 79 markets were selected, representing the best of global talent in a wide variety of creative disciplines. For the second time, El Salvador will be present at this prestigious event, this time represented by Marta Sigarán, renowned public relations specialist and country managing partner of the regional public relations firm CCK.
“It is an honor to represent El Salvador, our industry and CCK in an event of this level. Evaluating the world’s best work in public relations is an enormous professional challenge, but also an invaluable opportunity for the Salvadoran voice and vision to be heard at Cannes Lions”, said Marta Sigarán, who will be part of the shortlist jury in the Public Relations category.
With more than 20 years of experience, Marta has led CCK’s office in El Salvador for the past 12 years, accompanying local and international companies in building their reputation and connecting with their audiences. Currently, CCK works in the country with brands such as Mastercard, Google, Grupo Bimbo, Multimoney, and others.
The Cannes Lions International Festival of Creativity is considered the most important event in the world in communication and creativity. Every year it brings together leaders in marketing, advertising, technology, and entertainment to reward the most innovative and influential campaigns on the planet. In addition to the award ceremonies, the festival includes conferences, panels, workshops, and spaces for the exchange of ideas.
In the official press release, Simon Cook, CEO of LIONS, said: “All of our juries play a key role in defining the work that will set the global standard. This year we have reached unprecedented levels of participation, with more markets, more voices, and more perspectives than ever before. I am deeply grateful for their commitment and the care with which they have taken on this task”.
Marta Sigarán’s participation in Cannes Lions 2025 represents not only a personal and professional achievement, but also an opportunity to make Salvadoran talent visible in one of the most relevant stages of global creativity. Her presence in the jury raises the profile of the local industry and reaffirms that El Salvador has an active voice in the great conversations of global marketing and communication.
