A. M. E-commerce in El Salvador is experiencing a period of sustained expansion, with annual growth projected to be close to 9% until 2029, driven primarily by increased internet connectivity and the use of mobile devices. According to industry estimates, revenue from online purchases will reach US$1.25 billion by the end of 2025 and is expected to reach US$1.76 billion over the next four years.
Data from the Banco Central de Reserva (BCR) support this trend, reflecting strong import activity. Between january and june 2025, El Salvador imported US$1.769 billion in goods from China and US$2.234 billion from the United States, countries that supply a large portion of the products sold online.
The growth of digital commerce is also linked to the population’s increased connectivity. According to the Superintendencia General de Electricidad y Telecomunicaciones (SIGET), more than 76% of salvadorans have internet access, opening up new opportunities for businesses and entrepreneurs who invest in the digital channel.
Among the most in-demand categories are electronics and clothing, driven by competitive prices and the ease of purchase offered by digital platforms. Furthermore, advances in logistics and payment methods have reduced barriers and generated greater consumer confidence.
The outlook for e-commerce in El Salvador is positive, with a growing market that is increasingly integrated into global dynamics. The combination of technology, connectivity, and diversification of supply suggests that the sector will continue to be one of the drivers of the digital economy in the coming years.
