dinero_admin Asesuisa, a subsidiary of Grupo Financiero Ficohsa, has been recognized among the 100 companies with the best reputation in El Salvador, standing out as number one in the insurance and pension category, in the first edition of the Ranking of Companies with the Best Corporate Reputation conducted by Merco (Monitor Empresarial de Reputación Corporativa), an evaluation tool launched in 1999 that has become a benchmark in Latin America. Its multi-stakeholder methodology is based on six evaluations and more than 20 sources of information.
Asesuisa has built a solid track record of more than 55 years in the property and casualty, life, and surety insurance business, providing its clients with the most complete value proposition through a broad portfolio of protection solutions and efficient risk management. It is a multichannel company with a massive and inclusive marketing strategy, broad coverage, innovative digital access and a comprehensive portfolio of products and services. What really defines Asesuisa is its higher purpose: the ability to create well-being and sustainable development for people, organizations and society. Thanks to its financial strength, prestige and trust, the company has established itself as the preferred insurance company of salvadorans and a benchmark in the sector.
Merco also recognized the most environmentally, socially and governance responsible companies. This study involved the participation of 100 executives, 30 CSR experts, 30 financial analysts, 31 journalists, 41 NGOs, 30 organizations from the labor sector, 35 from ‘Government’ / Public Sector, 31 instances of defense of consumer rights and 985 citizens. In the top 20 of this measurement, only Asesuisa was recognized in the insurance sector.
Another of the evaluations carried out by Merco was that of leadership, which corresponds to the assessment of strategic and commercial vision, management capacity in terms of economic results and equipment, the promotion of responsibility (environmental, social, and corporate governance), and the capacity for internal, social, and business leadership. In this evaluation, the CEO of Asesuisa, Enzo Bizzarro, was recognized as one of the Merco Líderes of the year 2024.
“At Asesuisa, we believe that the value of our management lies in contributing to reduce the uncertainty that accompanies human beings regarding their present and future. That is what we seek by delivering solutions that, in addition to providing financial protection, allow empowering the capabilities to grow, achieve goals, make decisions with greater freedom, take advantage of the opportunities of the environment and be more competitive”, said Nancy Portillo de Vásquez, director of Communications and Marketing of Asesuisa.
“We thank Merco for these awards, and we reaffirm our commitment to our policyholders, collaborators, allies in the value chain and Salvadoran society”, she concluded.
Asesuisa, wherever you go, we go with you
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