A. M. With the goal of strengthening its value chain and boosting the salvadoran economy, La Constancia held the first suppliers Expo in El Salvador, an event that brought together nearly 40 companies from sectors such as commerce, packaging, logistics, services, and raw materials.
The Expo Proveedores is part of a regional initiative by AB InBev, which has already been successfully held in Ecuador, Peru, and Mexico, and will continue to expand to more Latin American countries. In this first local edition, established suppliers and new entrepreneurs shared proposals and innovations with La Constancia teams and strategic partners such as Coca-Cola Company and Monster Energy.
Impact and Purpose
La Constancia, with more than 115 years of experience in El Salvador, generates a direct impact on the national economy by contributing 1.1% of GDP, 2.8% of tax revenue, and supporting more than 50,000 indirect jobs* throughout its value chain.
At the opening event, Carol Colorado, director of Corporate Affairs and Sustainability at La Constancia, said:
“La Constancia is more than a beverage company: we are a value network that empowers communities, entrepreneurs, and partners throughout the country. With more than 115 years of history, we contribute 1.1% of El Salvador’s GDP, generate more than 2,600 direct and indirect jobs, and support a value chain that sustains more than 50,000 salvadorans. This event reflects our commitment to our value chain to support the local economy and create a future with more reasons to celebrate”.
A space to connect and innovate
During the event, attendees toured stands, participated in special presentations by selected suppliers with innovative proposals, and witnessed recognition of long-standing partners.
Juan Carlos Vasconez, Purchasing director at La Constancia, emphasized the strategic role of this event:
“Our true strength lies in our people and the teamwork with our more than 1,600 suppliers. This Expo is not just about showcasing products and services, but also about building lasting relationships that generate efficiency, innovation, and shared value. Today we can connect with partners who present innovative proposals and recognize the trajectory of those who have supported our growth”.
With this Expo, La Constancia reaffirms its commitment to continue boosting the salvadoran economy through its local brands, supporting job creation, and fostering the growth of a value chain that benefits thousands of families across the country.
