A. M. 
The opening of the 18th branch of El Zócalo restaurant in the historic center of San Salvador is a further sign of the strengthening business climate in the country, generating more than 50 direct and indirect jobs and boosting economic activity in one of the most emblematic areas of the capital. The investment, estimated at around US$150,000, is part of the private sector’s growing interest in expanding into areas revitalized by the government.
The favorable economic environment has been one of the pillars highlighted by the authorities. Economy Minister María Luisa Hayem said that the country has undergone significant changes in terms of security, infrastructure, and investment climate, factors that have contributed to increased business confidence.
“Our country’s position in the world is completely different; in that context, there is no better place for this business than where the change has been most evident, in our historic center”, Hayem said during the opening ceremony.
The historic center has established itself as a strategic hub for commercial and tourist growth, offering a wide range of gastronomic and cultural attractions for both Salvadorans and international visitors. The revitalization of this area includes public works aimed at improving mobility, safety, and urban infrastructure.
Adriana Larín, director of the Historic Center Authority, said that public investment policy has been key to attracting private capital. “We are investing in public infrastructure because that attracts private investment and significant job creation, which is what we are betting on”, she said.
The consolidation of new businesses in the area continues to strengthen the local economy, promoting greater commercial activity, tourism, and job opportunities. Under this vision of transformation, the historic center is positioning itself as an engine of development and a benchmark for urban revitalization in El Salvador.
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