A. M. The micro and small enterprise (MSME) sector in El Salvador showed signs of stability and investment confidence. According to Fusai’s MSME Observatory, 76% of businesses in this segment maintained or increased their investment throughout the year, reflecting a landscape of resilience and sustainability in the sector.
Women entrepreneurs have demonstrated remarkable determination. Of every ten women entrepreneurs, seven decided to maintain or increase their investment, with 49.15% opting to maintain their level and 24.17% increasing it. These figures practically match those of men, who recorded a 49.37% stability rate and a 27.25% growth rate in their investments.
Despite this financial optimism, market competition has become a latent challenge. Half of salvadoran businesswomen identified the increase in competitors in their region as their main obstacle, testing their ability to differentiate and adapt.
Claudia Dueñas, manager of the LID School, emphasizes the importance of a solid strategy: “Without differentiation strategies and business model optimization, competitiveness erodes and growth becomes more difficult”. This challenge forces businesswomen to innovate and strengthen their market presence.
While investment remains strong in the SME sector, the key to the future will be the ability of businesswomen to face growing competition with solid and differentiating business models, thus ensuring their stability and expansion in the medium and long term.
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