A. M. 
Impulsa Tu Pyme 2025culminated with a morning full of learning, exchange, and strategic tools for salvadoran small and medium-sized business owners looking to start 2026 with clarity, organization, and a vision for growth.
Organized by MásCOM Eventos and sponsored by Tigo Business, the event brought together professionals from multiple sectors, who participated in a mastermind format designed to strengthen financial, digital, technological, and administrative capabilities. Tigo Business’s sponsorship reinforced the event’s focus: supporting entrepreneurs by offering them real solutions and plans tailored to their scale, needs, and projections. The brand reaffirmed its commitment to the SME segment, which it has historically supported on its path of growth and technological adoption.
During the day, attendees explored a comprehensive business transformation path.
The event featured a financial in-depth session led by Pamela Díaz, who explained how to build a budget that protects and guides business owners, incorporating responsible provisions, income categorization, and the creation of reserves to operate with stability and without improvisation.
Sonia Villalta of Más Comunicación presented a strategic perspective on digital communication, sharing tools to maintain an active, clear, and competitive brand presence with audiences and clients on digital platforms.
The administrative transformation track was led by Guru Soft, who highlighted how electronic invoicing has streamlined accounting processes, reduced errors, and automated key tasks. Their presentation emphasized that this tool is no longer just an efficient alternative, but a mandatory requirement for operating with transparency, agility, and control in today’s business environment.
From a technological perspective, Tigo Business – Astrid Parada from Microsoft provided a timely warning about cybersecurity and the risks SMEs face today in the age of AI, urging them to adopt concrete measures for data protection, access control, and transaction security.
The final session, led by Jorge Barrera, opened the floor to a discussion on sustainability, demonstrating that even small businesses can implement social responsibility programs and generate a real impact on their communities.
In addition, the event offered networking opportunities that allowed attendees to connect with strategic partners, solution providers, and professionals who drive the development of the entrepreneurial ecosystem.
Impulsa tu Pyme 2025 reaffirms its commitment to supporting, guiding, and preparing Salvadoran entrepreneurs for a year of orderly, digital, and competitive transformation.
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