A. M. 
Claro is the first company in Central America to offer specialized studies in Analytics and Data Science
Claro, through its business line Claro Empresas, reaffirms its commitment to the development and transformation of the productive sector in El Salvador with the introduction of Claro Media, an innovative solution that makes state-of-the-art technological tools available to Salvadoran companies -and the region.
Based on advanced analytics, data science and artificial intelligence, Claro Media optimizes operations, strengthens decision-making and accelerates sustainable business growth.
“With Claro Media we are transforming the way companies access key information to empower their operations. We offer tools based on reliable data, so they can make smarter decisions, better segment their efforts and maximize their investment”, explained Carlos Doratt, Claro El Salvador’s Corporate Markets Manager.
Solutions that transform businesses
Claro Media’s most innovative products include:
- Mobility Analytics Studies: provide information about the mobility patterns and demographic profile of a group of people in a territory, ideal for defining the optimal
- Mobility patterns and the demographic profile of a group of people in a territory, ideal for defining the optimal location of a store, designing effective marketing campaigns or improving the distribution of products and services.
- Segmented Messaging: allows sending personalized and targeted advertising messages to specific audiences, quickly and effectively, optimizing the reach and conversion of campaigns.
- Rating Analytics: through Claro TV, the consumption habits of television content (channels, time slots, programs) are analyzed, allowing brands to advertise more efficiently and connect with their ideal audience.
All Claro Media solutions are designed ad-hoc for each client and are developed under the highest privacy standards: the data collected is anonymous, processed at an aggregated level, and does not compromise users’ personal information.
By boosting business growth
Claro Media seeks to become a key ally for the productive sectors by fostering innovation, reducing operating costs, opening new markets, and generating high-value jobs, thus contributing to the growth and sustainability of El Salvador.
With this innovative solution, Claro Empresas not only offers technology, but also a strategic vision, helping companies to better focus their resources, empowering the work of their employees and generating a greater commercial impact. All this not only improves their competitiveness, but also boosts the country’s economy.
