A. M. In the context of World Internet Day, which will be commemorated this may 17, experts point out that it is crucial to reflect on the transforming role that technology plays in the business world.
Today, technology not only acts as a means of connection, but has become a strategic engine that redefines business models, optimizes internal processes, and transforms organizational cultures.
Exponential technologies, those that evolve and are adopted at an accelerated pace, emerge as key enablers of efficiency, agility, and competitiveness in the marketplace. Unlike emerging technologies, which are still in the validation phase, exponential technologies are already generating tangible and measurable impacts on business performance.
Tools such as artificial intelligence (AI), machine learning and intelligent automation enable companies to redesign processes, optimize operations, and make informed decisions based on large volumes of real-time data. These technologies not only improve productivity, but also enable organizations to adapt quickly to changing market demands.
According to EY’s report, How can you realize the promise of transformational technologies, 43% of companies are already actively investing in generative AI, reflecting a remarkable acceleration in adoption. Technologies such as 5G and artificial intelligence applied to processes are experiencing sustained growth, consolidating themselves as fundamental pillars of digital transformation.
Julio Pallaviccini, Executive Director of Technology Consulting at EY, said the key to success lies not only in investing in technology, but in formulating a clear strategy and a comprehensive approach that considers organizational impact, data governance, cybersecurity, and employee welfare.
“Exponential technologies not only transform processes; they also transform cultures. Their true value is unleashed when they are integrated with vision, responsibility, and purpose”, said Pallaviccini.
The expert said “On this World Internet Day, organizations must take a proactive role in the technological evolution. Connectivity is no longer an end goal, but the starting point for a profound transformation based on the intelligent use of data, automation, and artificial intelligence. Those companies that embrace these exponential technologies with a strategic vision will be better positioned to compete and lead in an increasingly dynamic and digital marketplace”.
