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Vice President of the Republic Félix Ulloa welcomed a delegation of business leaders and investors from Houston, Texas, who are interested in exploring new business opportunities in El Salvador and establishing commercial partnerships across various economic sectors. The meeting was coordinated by the Embassy of El Salvador in the United States and included the participation of Salvadoran expatriates who are now looking to invest in their home country.
During the meeting, Ulloa highlighted the changes that El Salvador has undergone over the last seven years, specifically regarding security, political stability, and governance. He noted that these conditions have helped create a favorable environment for attracting both domestic and foreign capital.
The Vice President also reaffirmed the commitment of President Nayib Bukele’s administration to strengthening commercial ties and facilitating the arrival of new investments. In this context, he pointed to the regulatory framework and tax incentives implemented to make it easier to establish businesses and projects within El Salvador.
Jessica Bukele, Deputy director of “Invest in El Salvador,” presented investment opportunities in sectors such as tourism, digital technology, manufacturing, and renewable energy. She also highlighted the growth in tourism and the potential for business development in these areas.
Members of the delegation shared their business experiences, operational models, and plans for developing projects in El Salvador. Areas of interest mentioned included the hospitality industry, tourism infrastructure, residential construction, financial services, technology, and real estate development.
The group expressed a strong interest in establishing or expanding operations in the country, as well as identifying opportunities to launch new projects and form commercial partnerships. The participation of salvadoran business leaders based in Houston also reflects the diaspora’s desire to reconnect with the national economy through investment.
The meeting also covered the conditions for establishing businesses, as well as the institutional support available to those looking to invest. In this regard, Invest in El Salvador plays a role focused on promoting the country’s business opportunities and aiding investors interested in developing projects.
Also participating in the meeting were César Aguilar, Deputy chief of Mission at the Embassy of El Salvador in the United States, and Alexander García, Consul General of El Salvador in Houston, Texas. This outreach is part of the government’s efforts to promote domestic and foreign investment and to strengthen economic ties with salvadoran entrepreneurs abroad.
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