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As part of the commemoration of the fight against breast cancer, Almacenes Sears joins this initiative together with the Liga Contra El Cáncer de El Salvador to support with awareness of the importance of prevention, diagnosis and support in the fight against this disease.
The alliance will give visibility to real women, strong, fighters, who are living this process and will be the protagonists of unique moments that will live in the store, as specialists in care and beauty will be responsible for providing a complete experience pampering them with skin care and taking them to enjoy the best brands in cosmetics, perfumery and fashion.
With this platform, in addition to inspiring other women and their families, the store seeks to promote the importance of self-examination and care.
“At Sears we are aware that prevention, support and staying united makes us stronger, so from our store we emphasize the importance of taking care of beauty, but beyond a physical aspect, as a key aspect to feel and be well. To echo this theme, throughout this month we will be encouraging people to take care of themselves not only for a special occasion or date, but as a permanent routine for the benefit of each woman and their families”, said Diana Jurado, perfumery and cosmetics manager at Sears.
Personal care festival
In line with its prevention campaign, Sears is launching its “It’s time to shine” self-care festival, designed to highlight the importance of dedicating time to one’s own well-being.
With this festival, Sears encourages women to take care of themselves on a daily basis by providing useful tips such as the skin care kit that cannot miss in your routine, the ideal perfume according to your personality, how to remove dark circles with the Clinic line to always look fresh, how to look amazing with the Max Factor cosmetics line, among others. In addition, the store invites you not to miss this festival in which you will have up to 24 interest-free installments when paying with bank cards.
Sears has a wide variety of products and brands to take care of your skin and highlight your beauty; therefore during this special month invites all salvadorans to discover what the store offers in the area of cosmetics, perfumery, clothing, footwear and accessories to look radiant.
In addition to offering a wide variety of products for your beauty routine and the ideal shades for makeup, Sears has expert staff who will complement your shopping experience with complete advice on the best products according to your needs.
During the launching of this campaign, Mayu Monterrosa, Executive Director and Alexandra Mixco, Director of Public Relations of the Liga Contra El Cáncer de El Salvador; also, Geraldina Brito, Marketing Manager of Artdeco and Yanci Garcia, representative of Dr. Teal’s, who also recognize the importance of raising awareness about personal care.
Artdeco is joining the global breast cancer awareness movement with a special edition of rose-based skin care products. The rose extract skin care line is designed to nourish and restore the skin with natural ingredients that provide hydration, radiance and a delicate scent.
For more information on this and other campaigns, as well as special promotions and discounts, find Sears on Facebook as Sears El Salvador.
