A. M. 
Boquitas Diana continues consolidating its leadership in the salvadoran market with proposals that make consumers fall in love. This time, the brand surprises with the opening of LOCALITO DIANA in Plaza Mundo Soyapango, a space that invites all lovers of traditional Boquitas Diana to enjoy an experience full of flavor, joy and hospitality. This innovative concept seeks to be a meeting point for those who want to enjoy their favorite combinations in an environment that reflects the essence of Diana.
LOCALITO DIANA is strategically located in the third stage of the Plaza Mundo Soyapango shopping center. This store is open every day, from 10:30 in the morning until 7:00 at night, offering its visitors an accessible schedule to enjoy its products at any time. The initiative arises with the purpose of satisfying the tastes and preferences of consumers, expanding the experience beyond traditional products.
This new concept represents a fusion of creativity and culture, elements that have been the hallmark of Boquitas Diana throughout its history. The LOCALITO combines the iconic flavors of its products with local ingredients, creating unique options that allow consumers to rediscover the brand in an original way. This strategy reinforces Diana’s commitment to be present in the most special moments of its customers, adapting to their needs and preferences.
“LOCALITO DIANA will allow Plaza Mundo Soyapango customers to rediscover their favorite Diana snacks through irresistible combinations. We offer options such as chili con carne, cheeses, fresh fruits, spicy sauces, chamoy, lemon and many more, designed especially for the salvadoran palate”, said Fernando Guzman, Markets and Channels Expansion Manager. These options not only celebrate Diana’s characteristic flavor, but also the local culinary richness, creating an authentic and unforgettable experience.
In the past, Diana had collaborated with salvadoran entrepreneurs to establish strategic points of sale. However, the LOCALITO DIANA marks an important milestone as the first store managed directly by the brand. The choice of Plaza Mundo Soyapango as the main location is no coincidence, as this area is recognized as Diana’s home and represents a key point to connect with its most loyal community.
Among the delicacies that visitors will be able to enjoy at LOCALITO are innovative and tasty combinations. Some options include esquites prepared with Diana Elotitos, nachos with chili con carne y queso, spicy chicharrones criollos accompanied by jalapeños, and the classic nachos prepared with lime, salt and chili. Each dish has been carefully designed to highlight Diana’s traditional flavors, while offering a touch of creativity and freshness.
Fernando Guzmán also highlighted the importance of the strategic alliances behind this project. According to the manager, the success of LOCALITO DIANA lies in the collaboration with local communities, strategic partners and the company’s internal talent. These alliances have made it possible to create unique and delicious blends, while at the same time strengthening the brand’s bond with its consumers and collaborators.
This new space not only offers the possibility to enjoy Diana’s most iconic products, but also becomes a place to share special moments full of flavor, tradition and joy. Undoubtedly, LOCALITO DIANA promises to be a point of reference in Plaza Mundo Soyapango.
