A. M. Inversiones Bolívar successfully held the “Conectados para vender +”, event, a training event that brought together more than 300 brand representatives, entrepreneurs, and franchisees with a presence in its Plaza Merliot, Craft Basilea, and Plaza Comercial Pasares shopping centers. The event offered participants an agenda focused on enhancing sales skills, connecting with new consumer dynamics, and offering beneficial tools for tenants.
A vision of shared growth
“This meeting confirmed that when we promote training, active listening, and understanding of our consumers, everyone wins. We are building valuable relationships, where the growth of our partners is also our own”, said Alejandro Portal, Commercial Real Estate manager at Inversiones Bolívar.
The activity marked a milestone in the celebrations for Inversiones Bolívar’s 65th anniversary, consolidating its position as a key player in energizing the development ecosystem in El Salvador.
The event included high-level presentations by experts such as digital anthropologist, growth consultant, and market research specialist Rebeca Salazar, who has led consumer research for multinational brands in Central America, the United States, Europe, and Asia. Salazar addressed the transformations of the salvadoran consumer from a qualitative and strategic perspective.
Jacinto Llorca, a spanish consultant specializing in retail and commercial leadership, has extensive experience as an international speaker, author of books on marketing and business management, and has advised renowned brands in Europe and Latin America on customer experience, sales strategy development, and brand positioning. His approach combines commercial acumen with strategic thinking, offering practical tools to address the challenges of today’s market.
“What we experienced at “Conectados para vender +”, was a reminder that success in retail stems from a deep understanding of the consumer. At Plaza Merliot, Craft Basilea, and Plaza Comercial Pasares, we enthusiastically embrace this vision: to create more human, innovative, and engaging retail experiences”, said Katya Duque and Aurora Castro, shopping center brand leaders.
In addition to the training opportunities, attendees were able to interact with sponsors, access exclusive materials on consumer trends, and participate in a networking experience for local and international brands.
With this edition, Inversiones Bolívar reaffirms its commitment to leading with purpose, understanding that the sustainability of the retail sector is built on real partnerships, ongoing training, and a shared vision.
