Bitcoin is on the verge of reaching a new record high, driven by strong demand from institutional investors and corporate buyers who have revitalized the digital asset market. The leading cryptocurrency rose as much as 3.2% on monday, surpassing US$122,000, very close to the all-time high recorded in mid-july. At the same time, Ether, the second most important cryptocurrency, surpassed US$4,300, marking its highest level since december 2021.

This rally has been supported by growing interest from major financial players. According to data from Coingecko, so-called digital asset treasury companies, listed vehicles that accumulate cryptocurrencies, have amassed a stock of Bitcoin valued at US$113 billion. Platforms such as strategicethreserve.xyz estimate that equivalent funds for Ether already total nearly US$13 billion in tokens.

Rachael Lucas, cryptocurrency analyst at BTC Markets, attributes the rise to a combination of factors: steady inflows of institutional capital, momentum from spot ETFs in the US, and a shift in risk appetite following new US tariffs on imported gold. According to Lucas, constraints on gold supply and geopolitical risks are leading more investors to consider Bitcoin as a solid alternative, free from borders and tariffs.
Analysts also note that this upward movement could continue in the short term, especially if pressure on traditional markets persists. The possible approval of new cryptocurrency ETFs in Europe and Asia, along with looser monetary policy in several countries, could fuel a new wave of buying, pushing Bitcoin above $125,000 before the end of the year.

In the longer term, experts such as Willy Woo and Michael Saylor project that, if institutional adoption continues and pro-crypto regulations are consolidated in key markets, Bitcoin could reach the US$200,000 mark within the next 24 months. However, they warn that volatility will remain an inherent feature of the asset, requiring investors to have well-defined risk management strategies in place.