A. M. Asesuisa, a leading company in the salvadoran insurance industry and a member of the Grupo Ficohsa has earned first place in the Insurance Company category in the Top Customer Experience (TCX) study conducted by Marketing Plus.
This prestigious recognition is the result of 8,000 consumer surveys that evaluated brands in 14 categories based on four fundamental pillars: Brand, Product, Interaction, and Feelings. It recognizes those that generate exceptional experiences and strong emotional bonds with their customers. This achievement reflects Asesuisa’s strategy, focused on placing the customer at the heart of all its decisions and actions.
The company combines a multi-channel model, a highly trained team, and a comprehensive insurance portfolio that covers property, life, and surety bonds, with the purpose of delivering well-being to individuals and businesses. Its goal is to accompany each customer throughout the different stages of their lives, providing solutions that not only protect but also foster confidence and progress.
A deep understanding of consumers’ needs, expectations, and lifestyles is an essential part of Asesuisa’s business model. This approach allows it to design and offer personalized insurance solutions tailored to each stage and reality of its customers, creating experiences that add value and strengthen relationships of trust.
Human talent is another key pillar of the company’s strategy. Asesuisa has a team of constantly trained employees, prepared to handle every interaction with policyholders with excellence, empathy, and efficiency. This ongoing training ensures that the company maintains high service standards and can adapt to the demands of an ever-changing market.
“This recognition fills us with pride and confirms that our customer-centric approach is the right path”, said Enzo Bizzarro, CEO of Asesuisa. “More than an insurer, we are an ally that accompanies people and businesses with innovation, technology, and a portfolio designed to meet their needs at every stage of life. We will continue to invest in the customer experience to deliver solutions that transform and protect what they value most”.
Innovation is one of the company’s pillars, which has implemented cutting-edge digital tools, artificial intelligence, and self-service platforms to streamline processes and improve interactions with policyholders. This, coupled with its close and personalized service, has strengthened its position as the insurer of choice for salvadorans.
With 55 years of experience, Asesuisa is distinguished by its financial strength, prestige, and adaptability, reaffirming its commitment to offering protection and well-being to its clients while evolving to respond to a constantly changing market.
