A. M. 
Salvador Hotel Corporation (SHC) announces the launch of two key projects that will strengthen the country’s quality accommodation offering: Holiday Inn Express San Miguel and Holiday Inn Express & Suites Comalapa, located in strategic locations throughout El Salvador. With an investment of over US$20 million, SHC affirms its commitment to contributing to El Salvador’s tourism growth and offering modern and efficient lodging options.
El Salvador is experiencing a historic moment in tourism. In recent years, the country has shown sustained growth in international visitor arrivals, accompanied by improvements in infrastructure, air connectivity, and security. These conditions have made the tourism sector one of the main sources of investment and economic dynamism, generating new opportunities for hotel development.
About Salvador Hotel Corporation (SHC), a recently created group of salvadoran companies (made up of Grupo Palmetto of El Salvador and Grupo KonKal Holding Ltd. of Guatemala), which emerged with the purpose of promoting the development and management of hotel projects in the country. With a vision focused on strengthening the tourism offering, it is currently focusing its efforts on strategic locations such as San Miguel and Comalapa, located near the Aeropuerto Internacional (AIES), as well as projects under study in other important areas of the country.
“We are proud to join forces with Grupo Konkal Holding Ltd., renowned guatemalan entrepreneurs with extensive experience and a track record in the business world. For Grupo Palmetto, this alliance represents a strategic commitment to the growth of tourism in El Salvador. Together, we share a clear vision: to integrate hotel development with high-impact commercial projects, generating opportunities for economic growth and actively contributing to the country’s international positioning as a competitive tourist destination”, said Miguel Gadala-María, Director of Grupo Palmetto.
Prestigious international brands
SHC consolidates its growth in the region by signing franchise agreements with IHG Hotels & Resorts, incorporating the renowned and most successful brands, Holiday Inn Express and Holiday Inn Express & Suites, into its portfolio.
A commitment to the future of tourism
These projects reflect confidence in El Salvador’s economic and tourism dynamism, with a long-term projection that will contribute to strengthening the hotel sector, generating employment, and attracting foreign investment. Salvador Hotel Corporation (SHC) thus reaffirms its commitment to modernizing the country’s tourism infrastructure, offering lodging experiences that meet the highest international standards.
