A. M. 
1969 has stood out in history for events that changed the world, such as the arrival of man on the moon and the invention of the internet. and it is precisely in november of that year that Aseguradora Suiza Salvadoreña, Asesuisa, was founded as an initiative of a group of visionary businessmen, who shared their confidence in the country and the desire to contribute to its economic and social development.
The 55-year history of Asesuisa in the salvadoran market is a story of constant evolution. In december 2001, Asesuisa Vida, Seguros de Personas was founded with the objective of expanding coverage and offering other insurance options. In 2023, the history of Asesuisa took an important turn when it was acquired by Grupo Financiero Ficohsa, one of the most solid and backed groups in the region, consolidating its position as the third largest private insurance group in Central America and Panama and the number one in total insurance premiums in the countries where it operates.
“The acquisition of Asesuisa marked a significant milestone for Grupo Ficohsa, strengthening our presence in the region and reaffirming our continued commitment to excellence and sustainable growth. We began the transition a year ago, and with it the expansion of our value proposition, offering comprehensive and quality financial solutions to our clients as a fundamental part of our purpose”, expressed Luis Atala, Corporate Vice President of Grupo Ficohsa. “We are convinced that insurance is a key factor in supporting the development of countries and we see great potential for the growth of the sector in El Salvador”, he said.
In an ever-changing world, innovation has become the key driver for the economic, social and technological growth of nations. Business models must adapt to the new environment, to the demands and expectations of customers, to the possibilities they have today and those they will have in the near future, so, to remain relevant, organizations must be agile and generate a new momentum in line with the current reality.
Asesuisa has been characterized as a pioneer in innovation, remaining at the forefront of the digital transformation of the industry in El Salvador. With a vision of the future, of its people-centered strategy and its purpose of delivering well-being, it is a multichannel company with an efficient advisor channel model, a massive and inclusive marketing strategy with wide coverage, innovative digital access, and a portfolio of comprehensive products and services. Likewise, through the implementation of artificial intelligence solutions, the company seeks to improve its operational efficiency, optimizing processes for informed decision making and deepening the understanding of its current and potential customers.
“What really defines Asesuisa is its higher purpose: the ability to create well-being and sustainable development for people, organizations and society. We believe that the value of our management lies in contributing to reduce the uncertainty that accompanies human beings in their present and future. This is what we seek by providing solutions that, in addition to offering financial protection, enable people to enhance their ability to grow, achieve their goals, make decisions with greater freedom, take advantage of the opportunities in the environment and be more competitive”, said Enzo Bizzarro, CEO of Asesuisa.
For the insurance sector, the challenge lies in providing customers with an experience that meets their expectations, which is why Asesuisa evolves by building on its capacity to adapt to consumers, demonstrating its flexibility with a broad portfolio of products that adapt to different needs, to accompany individuals, families and companies. The company continues to innovate its offering of insurance solutions, assistance and benefits focusing on 5 insurance portfolios of: Auto, Life, Health, Residential and Business, which are distributed in different channels and we manage an entire ecosystem of allies and platforms for claims and benefits.
Asesuisa manages risks and opportunities, with the purpose of anticipating and identifying opportunities arising from market trends and transformations, which allows them to have a long-term vision and gives them the ability to respond in a timely manner to what is happening in the environment. At the same time, they continue to invest in technology to strengthen their digital access and strengthen their customers’ experience.
“One of the factors of Asesuisa’s success is our ability to anticipate and to be generators of growth and sustainable development. We thank our collaborators, insurance advisors, allies in the value chain for their valuable contribution, and especially our policyholders, whose preference and trust have brought us this far”, said Enzo Bizzarro, CEO of Asesuisa. “The challenge for the future is to continue contributing and learning. To continue adding as a subsidiary of Grupo Ficohsa, maintaining our vocation for innovation and passion for service and sustainability, consolidating Asesuisa’s leadership. At the same time, to expand the regional platform to strengthen the value proposition that will allow us to access new segments in different geographies”, he concluded.
