dinero_admin Once again, the financial institution stands out internationally for its customer-centric service strategy, as well as its investment in development and incorporation of new technologies for digital transformation and financial inclusion.
Thanks to the launch of its new CUSCATLAN App, CUSCATLAN received two awards in the Gold category. One for the development of the CUSCATLAN SV App, which implements new technologies, functionalities, and modern design; through its own Digital Factory. It was considered as an evaluation criterion that the new application adapts to the needs and allows making the most of its financial potential. Positioning itself in the top of the most popular financial applications in El Salvador, since its publication, with reviews highlighting the ease of use and speed.
“Receiving this award on behalf of our entire Digital Tribe and especially our user experience team fills me with great pride because the new CUSCATLAN App has been carefully developed by 100% salvadoran talents who listened to our customers and created for them an easier experience to manage their money through a much more complete App, with fewer clicks and always with the highest standards of cybersecurity”, said Rafael Barrientos, director of Technology and Digital Transformation of Banco CUSCATLAN.
The second gold for the bank was thanks to the important contribution to financial inclusion that it promotes through Niu App. During 2024, in addition to launching an innovative interactive game, it made available to its customers the Niu credit card, which was designed so that people with no history can access it with only a minimum income or average balance in their savings account, allowing hundreds of users to access this type of product for the first time; which is aligned with its objectives of promoting financial inclusion in historically underserved segments.
“The next step in this commitment to financial inclusion is to offer cards guaranteed with deposits, which will allow anyone, regardless of their income or credit history, to access this product, build or rebuild their credit history, facilitating future access to financial products of greater value”, said Alexis Rivera, General Manager of Niu.
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