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There are flavors that transport us back home and transform an everyday break into a special moment. Inspired by homemade recipes and the tradition of artisanal baking, Zarcereña presents a variety of sweet breads and cookies that capture authentic flavors, offering an experience that combines quality and tradition.
With Zarcereña, Bimbo strengthens its product portfolio and expands its offerings to accompany salvadorans through their various consumption moments. Its variety of sweet breads and cookies become the ideal complement to enjoy during coffee time, whether in the morning or afternoon, creating special occasions to share with family, friends, or during a break during the workday.
Inspired by homemade recipes and the legacy of traditional baking, Zarcereña has developed a portfolio of sweet breads and cookies that stand out for their quality, authentic flavor, and artisanal essence. Currently, the brand offers consumers a line of multipacks with five varieties, available in supermarkets throughout El Salvador, bringing the unmistakable taste of home to every consumption moment:
• Palitos de queso: puff pastry with cheese.
• Empanadas de piña: sweet bread filled with pineapple jam.
• Galletas de natilla: crispy cookies with vanilla flavor.
• Palitos dulces: sweet puff pastry with a crispy texture.
• Palmeritas: sweet puff pastry.
With the goal of bringing the authentic taste of home to more consumers, Zarcereña is strengthening its portfolio with six new varieties in individual packaging for the retail channel. This expansion allows them to reach more salvadorans and meet daily consumption needs with practical, affordable, and delicious options. Maintaining the quality, tradition, and flavor that characterize the brand, these new offerings are ideal to enjoy at any time of day and anywhere:
• Margaritas: wheat flour cookies with vanilla flavor and strawberry jam.
• Arrollados: sweet puff pastry with flaky pastry.
• Chocosas: sweet chocolate-flavored cookies.
• Vainillas: vanilla-flavored wheat flour cookies.
• Palmeritas: flaky sweet bread.
• Galletas dulces con ajonjolí:: a wheat flour cookie option with the characteristic touch of sesame seeds.
“With Zarceña, we want to bring the taste of artisanal baking closer to families. Our sweet bread and cookies revive traditional recipes and are designed to be enjoyed and shared at any time of day”, said Karen de Egan, Marketing manager of Bimbo El Salvador and Honduras.
Under the concept “With the taste of home” and with an increasingly broad and diverse portfolio, Zarceña invites you to rediscover the taste for artisanal products and enjoy a selection that connects with the most delicious traditional flavors. The portfolio is now available and can be found in stores and supermarkets, so more people can enjoy its different varieties.
To learn more about their products and new releases, consumers can follow “La Zarcereña” on Facebook and Instagram, where they will find information and content related to the brand.
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