A. M. 
Courtesy
In order to help families live better lives, Walmart de México y Centroamérica is strengthening its supplier pillar through the Una Mano para crecer program, providing support to small and medium-sized companies to strengthen their competitiveness in El Salvador and abroad.
One success story is the family SME Denim Industries, which began selling clothing supplies and later created its own DNM brand of men’s, women’s, and children’s jeans, which it distributes in Walmart stores.
The relationship with the company began in 2016 with a first delivery of 500 units of men’s clothing for Walmart format stores in El Salvador.
Currently, the products are available in Walmart format stores in the countries of El Salvador, Guatemala and Costa Rica, in the men’s, women’s and children’s departments, delivering a mix of the 3 divisions of approximately 2,000 units in El Salvador alone and 6,000 at the regional level.
Denim Industries employs 60 people, most of them women, and its medium-term objective is to export its products to countries such as Honduras and Nicaragua, as well as to expand as a complete brand of jeans and shirts.
“Hard work and effort are two essential tools to grow in the SME market, in addition to providing a quality product for customers”, said Rubén Cerén, Commercial Director of Denim Industries.
The SME has been able to position itself in its category thanks to the opportunity it has had under the Una Mano para Crecer program, which has provided advice and training to meet the company’s needs.
Part of Walmart’s vision is to support small and medium-sized companies through the purchase of their products, in addition to providing its customers with a variety and quality of products made by local companies.
